Logistical Efficiency and Marketing: Why It’s Important

Logistical efficiency pertains to the process of how effectively a business conducts operations. This relates to all areas of the operation that include transportation, warehousing, and overall distribution in general. Any movement of physical objects and vital information is considered logistical, and obtaining a superb logistical process is rather challenging considering the amount of obstacles that are there to overcome. Whether it is truck breakdowns, tariffs, or government regulations, all of these affect the logistical process of companies and can cause issues down the road. 

Logistics can also affect other areas of your business, such as marketing, and many considering marketing to be connected with their logistics strategies. With logistics, you are often concerned with inventory control, quality of delivered product, and ultimately on-time delivery. Within this blog, we will discuss these areas where logistics and marketing overlap and how they impact your operation. 

Why Logistical Efficiency is Important in Marketing 

The reasons that logistical efficiency is important in marketing pertains to the following:

• Delivery Time Reduction - Delivery time is a vital component within marketing efforts, considering that they can choose to discuss whether or not they deliver on-time at all times. Marketing can also discuss how processes have been improved and now they are able to get product to you much quicker - which we have seen with Amazon. With delivery time being a substantial topic amongst logistics and companies, it is essential to reduce your delivery time and add more value to your processes, thus leading to customer loyalty. 
• Quality Control - Logistics is another important factor to manufacturers, simply because it enables for a high level of control over production processes and immediate adaptations. A company does not want to produce flawed products that have issues - which ultimately will be damaging to a business’s reputation. With adequate and efficient operations, a manufacturing operation is able to spot problems immediately and narrow down the issues. 
• Pinpointing Customer Issues - A highly efficient logistics strategy enables companies to easily track product orders and product shipment data. This enables a business to spot exactly where a product has gone, what product was originally ordered and shipped, and what needs to happen to fix the order. 

A software that is able to aid with production scheduling and control is PlanetTogether’s Advanced Planning and Scheduling (APS) Software. Advanced Planning and Scheduling (APS) Software is a must for manufacturing facilities that are seeking to enhance their operation through operational efficiency enhancement, visibility establishment, and ultimately production oversight. Advanced Planning and Scheduling (APS) Software allows manufacturing facilities to be able to manipulate areas of their production schedule and ultimately reduce waste and increase overall profitability within the operation. APS Software is a must for operations that wish to maintain a competitive advantage within their particular industry. 

Advanced Planning and Scheduling Software 

Advanced Planning and Scheduling (APS) software has become a must for modern-day manufacturing operations due to customer demand for increased product mix and fast delivery combined with downward cost pressures. APS can be quickly integrated with a ERP/MRP software to fill gaps where these system lack planning and scheduling flexibility and accuracy. Advanced Planning and Scheduling (APS) helps planners save time while providing greater agility in updating ever-changing priorities, production schedules, and inventory plans.

• Create optimized schedules balancing production efficiency and delivery performance
• Maximize output on bottleneck resources to increase revenue
• Synchronize supply with demand to reduce inventories
• Provide company-wide visibility to capacity
• Enable scenario data-driven decision making

Implementation of Advanced Planning and Scheduling (APS) software will take your manufacturing operations to the next level of production efficiency, taking advantage of the operational data you already have in your ERP.